In August 2014, Google called for “HTTPS everywhere” on the web for a more safer, secured web browsing environment. As a measure towards better security, Google decides to use HTTPS as a ranking signal for its search engine rank pages (SERP) i.e Google Search. To change from HTTP to HTTPS, a SSL/TLS certificate needs to be installed and configured correctly on your web server.
Google emphasizes that all websites – regardless of business type – should be HTTPS by default and recommends the following checklist when doing so:
- Get a 2048-bit SSL/TLS Certificate
- Configure SSL/TLS on server (s)
- Verify SSL/TLS configuration
- Monitor performance
- Tune Server Configuration
- Investigate SPDY & HTTP 2.0
DigiCert website security certificate meets Googles’ full requirements using 2048-bit key strong encryption and provides tools such as DigiCert Certificate Inspector to help with the configuration process. SEO Agencies and Digital Marketers can utilize DigiCert to improve website rankings.
SEO Update for 2016: Google is Serious about HTTPS Everywhere
See below on a full range of products that is compatible with Googles’ requirements on SSL:
SSL Plus Certificates
SSL Plus Certificates that secure a single-name, with and without the ‘www’ suffix
Extended Validation (EV) Certificates secure a single domain name and comes with an added feature of displaying the organization’s name on the address bar.
Multi-Domain (SAN) Certificates
Multi-Domain (SAN) certificates can secure up to 25 different domains. The base price includes 4 domains with the others to be purchased separately.
EV Multi-Domain Certificates
EV Multi-Domain Certificates secure up to 25 different domains with the green bar of assurance. Suitable for sites under the same company name.
Wildcard SSL Certificates
Wildcard SSL Certificates secure a domain and multiple sub-domains with no limitations.